Quality Score and its Importance.
What is quality Score ???? It is the most confusing term in Google Adwords. Many people confused about its meaning and its importance. Quality Score is the metric which is used by Google to show paid and organic results to the searchers. It is also very important to determine the organic search result and Paid ads ranking order. It is mainly meant to balance the desire of advertisers to always have their ads above everyone else. Factors Affecting Quality Score These days everybody wants an instant result of their search or query because nobody wants to spend so much time to find a single answer to his/her query. Content + Keywords+ Landing Page+ Device Competiblity = Quality score 1) Content Relevancy :- Content relevancy with the search query is the factor which plays an important role. The more relevant content for the search query, more the quality score of content. 2) Keywords :- Keywords are th...