How to write blog

Method to Writing Good blog

There are few points which should keep in mind whenever you write the blog

The title of the blog

  Title of the blog is very important. If you take 3 hours to write a log then you should spend around 1.5 hours to write the title of a blog.

Make it Informative and Creative

 Blogs are the good source of information. People are mostly read the blogs for information and for entertainment. Hence blogs should contain quality information.

Use of images

 Use of images makes your blog attractive and different from ordinary blogs. Images should be blog related and meaningful.

Use of example

 Use of example is very good for a blog because example proves your point. The example always helps people to understand the thoughts, views and information you want to share.

Engagement of your readers

Engagement of readers means that your readers should be related himself or herself with your blog. It will help you to get the proper feedback from your blog readers.

What are Google Updates

Google Update (Google Algorithm Update)

Basically Google Upadte are nothing but update in Google Algorithm. Basically Google update its algorithm for the betterment of websites. The websites which follow google updates are ranked higher and those which are not follow they gets low rank according to google.

In simple words Google Update are nothing but just Google search engine rules for website.

Type of Google Update

There are two type of google update genrally

1) Google Panda

2) Google Penguin

What is Google Panda :- Google Panda is a change or part of Google search result algorithm.

It was first introduce in 2011 and its basically work for content quality low to high. It shows that whether your site having low content or high quality content. If your website ranking go upword it means your content are high quality and vice versa. 

This year there is no update in Google Panda. Last update was Panda 4.2 in July 18 2015

What is Google Penguin :- It is a codename for Google Algorithm update. It was first announce in 2012. It was basically for the purpose to decrese the search engine ranking of those websites which are not follow the guidlines of Google Webmaster tool. 

Google penguin are work is checking the backlink of a website. It means does a website having appropriate backlinks which are high qaulity or having the backink from not realted website.

Example:- abc.com is a an astrology websites and it having the backline from non astrology websites then Google penguine detect it decrease the search engine ranking.

Latest update of Google Penguin 4.0 was in Sep 23 2016.

These things make Google Search Engine different from other search engine

Everyone knows about Google because of its uniqueness. Let's talk about factors which make it unique .

Searching System

Other Search engines are the focus on user text (Anchor Text). They are literally and mainly focus on the keyword which is written by researcher while on the other hand Google identified the natural language and provide the result not only based on a context of the words entered into search bar even google pick synonyms which are related to entered keywords instead of focusing only keywords.

Backlink Structure

Google page rank algorithm is based on Quality and Number of the backline which is received by other sites. Every hallowed backlink is counted as upvote in google system and google consider these as a favour for the site.Higher authority sites linking back to your site, higher your page rank.

Other search engines are not so much focused on the quality of backlinks rather they are focused on quantity of backlinks. And they are not even counting them as spam like google does.

Crawl Depth

When you submit your website to a search engine for being indexed,  You probably expect your

Quality Score and its Importance.

What is quality Score ????

It is the most confusing term in Google Adwords. Many people confused about its meaning and its importance.

Quality Score is the metric which is used by Google to show paid and organic results to the searchers.

It is also very important to determine the organic search result and Paid ads ranking order.

It is mainly meant to balance the desire of advertisers to always have their ads above everyone else.

Factors Affecting Quality Score 

These days everybody wants an instant result of their search or query because nobody wants to spend so much time to find a single answer to his/her query. 

Content + Keywords+ Landing Page+ Device Competiblity = Quality score

1) Content Relevancy :- Content relevancy with the search query is the factor which plays an important role. The more relevant content for the search query, more the quality score of content.

2) Keywords :- Keywords are the second most affecting factor. If you choose the right keywords

Tools For Keyword Research

There are hundreds of Keyword research tools are available online but its not easy to find the right tool for keyword research because we believe most of the time that the top result at any search engine will provide us with the best options but it is not like that because after this it's very difficult to choose the right tool. You can try every tool (option) and waste your precious time or you should know what are the right and good keyword research tools .

So I present list of few top tools for Keyword research according to my experience:-

1-Google AdWords keyword planner

2- Moz.com

3- ubersuggest.io

How to use Google Adwords Keyword Planner Tool

Google has a compiled amount of search data such as images , news, products and much more between its paid and organic search listing. There is the huge list of categories of information.

How to use Tools for keyword research

Adwords Keyword Planner :- Google Adwords Keyword Planner is the world's most famous and powerful tool which are own by Google. This tool can examine the information collected across all of the various properties.  You can access the Adwords Keyword Planner within your Gmail (Google) account.

                                                              (Fig-1)

Step 1:- After log in Adword Keyword Planner second step to go in keyword planner. You just need to click on Tools option and it will navigate you to the Keyword Planner.

What is Off Page SEO

Type of SEO

In my last post we know that there is always two type of SEO

1. On Page SEO

2. Off Page SEO

As I discuss On Page SEO and Its type and methods to do On Page SEO in my last Post.

Today we are going to know What is Off Page SEO and different method to do the Off Page SEO.

SEO Learning

Key Points Of SEO

Introduction of SEO

SEO (Search Engine Optimization) is a technique that improve the website ranking in many search engines like Yahoo, Bing Google etc.

searchmetrics.com

Type of SEO

1. On Page Optimization

2. Off Page Optimization

On Page Optimization 

On Page Optimization refers to all methods which can be done within website page and can be controlled to help in Page Ranking and in business growth. 

There are many methods to do On Page Optimization.

What are Keywords

The words or phrases which are used by a company to describe their products and services to help people in their search are called as keywords.

What is Google Adwords

Ad words (Google ad words) is an advertising service which is provided by Google to increase the business through display the ads on Google. These ads basically focused on Keywords and you only pay when someone click on that ad.

Welcome

Hi,