Quality Score and its Importance.

What is quality Score ????

It is the most confusing term in Google Adwords. Many people confused about its meaning and its importance.

Quality Score is the metric which is used by Google to show paid and organic results to the searchers.

It is also very important to determine the organic search result and Paid ads ranking order.

It is mainly meant to balance the desire of advertisers to always have their ads above everyone else.

Factors Affecting Quality Score 

These days everybody wants an instant result of their search or query because nobody wants to spend so much time to find a single answer to his/her query. 

Content + Keywords+ Landing Page+ Device Competiblity = Quality score

1) Content Relevancy :- Content relevancy with the search query is the factor which plays an important role. The more relevant content for the search query, more the quality score of content.

2) Keywords :- Keywords are the second most affecting factor. If you choose the right keywords according to your target visitors search queries. Then it will help to increase Quality score.

3) Landing Page :- Landing Page are very important because just imagine you just click on any search result shown in a search engine and that link navigate you to an irrelevant landing page then what will be your reaction??? You just move or close that landing page and never click on that page if you are looking for the same answer.

4) Device Compatibility :- Your website or landing page and its content are compatible with every device or not ? Because if your content or landing page or website are not compatible with every device then it affects negatively on Quality Score.