Quality Score and its Importance.

What is quality Score ????

It is the most confusing term in Google Adwords. Many people confused about its meaning and its importance.

Quality Score is the metric which is used by Google to show paid and organic results to the searchers.

It is also very important to determine the organic search result and Paid ads ranking order.

It is mainly meant to balance the desire of advertisers to always have their ads above everyone else.

Factors Affecting Quality Score 

These days everybody wants an instant result of their search or query because nobody wants to spend so much time to find a single answer to his/her query. 

Content + Keywords+ Landing Page+ Device Competiblity = Quality score

1) Content Relevancy :- Content relevancy with the search query is the factor which plays an important role. The more relevant content for the search query, more the quality score of content.

2) Keywords :- Keywords are the second most affecting factor. If you choose the right keywords

Tools For Keyword Research

There are hundreds of Keyword research tools are available online but its not easy to find the right tool for keyword research because we believe most of the time that the top result at any search engine will provide us with the best options but it is not like that because after this it's very difficult to choose the right tool. You can try every tool (option) and waste your precious time or you should know what are the right and good keyword research tools .

So I present list of few top tools for Keyword research according to my experience:-

1-Google AdWords keyword planner

2- Moz.com

3- ubersuggest.io

How to use Google Adwords Keyword Planner Tool

Google has a compiled amount of search data such as images , news, products and much more between its paid and organic search listing. There is the huge list of categories of information.

How to use Tools for keyword research

Adwords Keyword Planner :- Google Adwords Keyword Planner is the world's most famous and powerful tool which are own by Google. This tool can examine the information collected across all of the various properties.  You can access the Adwords Keyword Planner within your Gmail (Google) account.

                                                              (Fig-1)

Step 1:- After log in Adword Keyword Planner second step to go in keyword planner. You just need to click on Tools option and it will navigate you to the Keyword Planner.